As 2014 is nearing the end, technology and digital marketing still drive the overall success of marketing to the younger generation. While the older generation looks to collect information using the yellow pages, newspapers and phone books, this traditional way of research has almost become completely obsolete.

Online platforms and mobile applications that provide you with the healthcare information serve as a more convenient and efficient way in the eyes of the younger consumer. As stated in an article titled, “6 Top 2014 Healthcare Marketing Trends”, the increase of digital technology has driven the consumer to pay more attention to organizations that have utilized platforms such as social media and web browsing to make their overall buyers decision. With everyday technology rapidly changing there are three points to remember when marketing to the younger generation:

  1. Social Media: get your organization on a social media channel. Facebook and Twitter are some excellent examples of social media channels that not only work but are populated by new additions of people every day.
  2. Build Your Brand: The younger generation has a tendency to prefer established brands. Make an effort to build those positive relationships with your current customers so you can build good rapport and increase the likelihood of good word of mouth adverting as well as a returning customer.
  3. Online advertising: Do some research, create some focus groups and understand the background of how these younger generation consumers do their research. Once this is complete, execute using targeted marketing campaigns.